How it's calculated
Each person earns points on every social network where they're present: it counts their audience size, how much they engage with it, and how fast they're growing. The total decides their rank in their country and worldwide. The arrows show how many spots they moved up or down since yesterday.
Weight per network
| Platform | ||
|---|---|---|
| YouTube | 1,2 | Long-form content and search: more influence per follower |
| TikTok | 1 | Baseline |
| 1 | Baseline | |
| 1,3 | Professional audience with decision-making power | |
| 0,7 | Low organic reach for its follower count | |
| Snapchat | 0,6 | Limited public metrics |
Data sources
Updated on September 25, 2026